Event Overview:
Roles:
L.O.A.F.S.
L.O.A.F.S. (Learning Optimization Advocates for Studios) is a student run organization advocating for studio space on campus. The original L.oaf (1985) was a community performance piece in which hundreds of 1960s survival crackers were soaked in water and trampled to form a loaf as a reclaimation of student space. . Eventworks's (22/23) L.O.A.F.S. exhibition acted as a commemoration for the original Loaf displayed interviews with the original Loaf creators and had photos from the original event. During the reception, we had a series of absurdist performances, a cracker raffle, and a mini loaf was made.
Creative directors: Megan Ross & Kay Ehwa
Lighting Designer: Megan Ross
Audio Engineer: Owen Greenfield
Graphic Designers: Megan Ross & Kay Ehwa
Photo Documentation: Nick Ortoleva
My Role Summary:
My roles on this project consisted of production management, lighting design, and graphic design. I organized the performers and planned the course of the event. I designed the main marketing for the event. For lighting, I was the designer for the performances.
Location:
North Crackatorium
Massachusetts College of Art and Design
Boston, MA
April 18th, 2023
Image of the L.O.A.F.S. exhibition prior to the opening reception event.
The Interviews and Research:
Kay Ehwa and I conducted interviews with two of the creators of the original Loaf, Gretchen Baer and Alison Pilcher. We discussed the intentions of the interactive performance piece and how the event created community catharsis for the MassArt Students. We also looked through the Studio for Interrelated Media archive to find images and promotional material for the 1985 Loaf to be displayed in the exhibition.